|Performer:|| Bob Holt (TV Special)|
Danny DeVito (Film)
|Species||Short Brownish Creature|
DescriptionAs the Once-ler puts it he was "shortish, and brownish, and oldish, and mossy, and he spoke with a voice that was sharpish and bossy." He is extremely protective of the Truffula Trees, and constantly warns the Onceler about what is happening to the surrounding area.
After the Onceler chops down a Truffula tree to knit the first Thneed, the Lorax appears out of the stump of that tree. Almost immediately, he expresses his concern for the Onceler's actions. Then, he tells him he is crazy with greed. But, the Onceler takes no notice of him, and soon starts expanding his factory. After a week, the Lorax shows up again, informing him that thanks to his chopping, the Brown Barbaloots are starving and are leaving the area to find food. When the Onceler is fixing some pipes sometime later, he reappears to tell him that thanks to his factory smog, the Swomee-Swans can't sing, and are leaving to escape the smog. He also lectures the Onceler on Gluppity Glup and Schloppity Schlopp, which is being dumped into the pond where the Humming-Fish hummed, so they are leaving to find water that isn't so smeary. The Onceler finally loses his temper with him, and informs him he intends on still biggering his factory and production, right as the last Truffula Tree is chopped down. After the factory closes, the Lorax takes his leave of the Onceler by heisting himself by the seat of his pants through a hole in the smog, without leaving a trace. He leaves nothing behind, except for a small pile of rocks marked with the word Unless.
The Onceler learns the lesson of the word, "Unless someone like you cares a whole awful lot, nothings going to get better, it's not." He attempts to make amends by giving a listener of the tale the last Truffula seed, with the advice to "Plant a new Truffula, treat it with care, give it clean water, and feed it fresh air. Grow a forest, protect it from axes that hack. Then the Lorax and his friends may come back."
- The appearance of the Lorax (big mustache, short stature, etc.) was based on President Theodore Roosevelt who was known for his pro-environment policies.
- In the book, the Lorax doesn't seem to have eyebrows. In the tv special, he has little black eyebrows. But in the 2012 film, the Lorax has yellow, bushy eyebrows to go with his mustache.
- The Cheat dress up as The Lorax in one of HomestarRunner.com's halloween toons.